Digital Marketing News 1-17-2020: Micro-Influencers and the Rise of Dark Social

Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).

This episode: What’s a micro-influencer and why should B2B marketers care?

Also: This year’s most-downloaded apps has a few surprising entries, and news from Google, Facebook and Instagram.

• Facebook-owned Instagram has begun testing the ability to use private direct messaging features on the platform’s desktop Web version, rolling out both group and individual chats from profile pages, the firm announced, which could bring new opportunities for digital marketers.

• When it comes to under-10K-follower micro-influencers, Instagram is the clear top social media platform of choice at 75.9 percent, according to newly-released survey data from SocialPubli, which offers a look at the top social network choices among micro-influencers.

• Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, hitting 14.5 percent, the report from Winterberry Group notes.

• The universally shared language format Google has used for its rich-results report and search results will undergoing changes in April, as the search giant is set to drop support for data-vocabulary in favor of the format used by Schema.org, Google recently announced.

• Facebook led the way with four of 2019’s most-downloaded apps, as the firm’s WhatsApp, Messenger, its namesake Facebook app, and its Instagram property all dominated app download figures recently released by Sensor Tower. Among the top five entries only TikTok, in the number two spot, was not a Facebook-owned firm.

Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.

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